Go-Gurt: quiet Moments

Assistant Art Director, Strategist, Producer


Go-Gurt needed a lift in the face of increased competition. in the “Quiet Moments” campaign, consumers were targeted based on the real reasons they purchase the product.

 
 
 
 
 
 

A portion of the campaign included out-of-home buys on public transportation featuring site-specific copy calling back to the big idea.

 
 
 
 
 
 

Click the image below to view the full plan book.